Louis Vuitton has packed its bag and is headed to Palm Spring, California. The ‘Spirit of Travel’ campaign for 2016 has been shot in Desert Modern home, a masterpiece by architect John Lautner.
The campaign features actresses Alicia Vikander and Michelle Williams. You will see the models carrying Twist, Capucines as well as City Steamer.
Patrick Demarchelier has done a phenomenal job capturing the landscape and each frame illustrates the theme of escapism very well.
In the two minutes film, you will see Michelle Williams driving by a desert. As she is looking out the window, she says “I have no destination, I have a destiny,” setting the tone of the campaign.
Make sure to check out the video.
Image courtesy: Louis Vuitton